A news library colleague brought our attention to the design of the Scotsman’s web page, feeling that it was refreshingly uncluttered, yet with nice use of photos and promotion of multimedia:

http://thescotsman.scotsman.com/

I also thought I would mention that they are doing a brisk business in historic archive sales, promoting it to the genealogy market.

How to Sell Online Subscriptions to (Very Old) Newspaper Archives 12/01/2005
http://library.marketingsherpa.com/barrier.cfm?CID=3133

I’ll also mention that it is Tartan Day! Clicking on the Tartan week link pulls together all sorts of related articles on the subject: http://news.scotsman.com/topics.cfm?tid=261

Scots Wha Hae!

Leigh

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