From Karla:

This topic came up in our convergence seminar on Monday (not sure if the same topic arose on Tuesday), about how we need to move to a workflow where the decision on the BEST way to tell the story comes at the outset.

Here's a provocative line:

It’s not enough for the (New York) Times to continue to add random multimedia content online — much of which feels half-assed and piecemeal, adding up to a multimedia Potemkin Village that exists to make the inky wretches and Sulzberger feel all cyberhip and innovative. Again, The Times — all papers — need to shift content that’s better presented online entirely out of print