>[Scripter] Yahoo’s frustration with focus groups – Jared Spools take. I shared this concern in our suvey-planning meeting yesterday, but just to reiterate the point – what users say in a focus group (and what they say in a survey) does not necessarily match what they do in a real-life setting. I think surveys ARE still valid feedback, but only one piece of the puzzle. (And after talking more with Kathy today, I feel better about it.)>
>>http://www.uie.com/brainsparks/2005/12/20/yahoos-frustration-with-focus-groups/>>

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