Poll conducted by GlobeScan for BBC-Reuters- Media Center released during the WeMedia conference in London May 3-4 found that "national TV" led in audience trust(82%), followed by national and regional newspapers(75%). Lowest ranked media were: bloggers.
Other interesting findings: trust has increased globally among media sources, 1 in 4 respondents said they abandoned a news source because of distrust.
Sample size was 10,230 people surveyed in 10 countries. Link to poll results.
– Leigh